MOMus Digital Metropolitan Museum Visual Identity

The visual identity for the MOMus Digital Metropolitan Museum was developed to convey both continuity with the institution’s established brand and the innovative character of its digital transformation. The project logo evolved from the existing MOMus identity, reimagined as a window into the applications and the museum’s collections creating a flexible system that adapts seamlessly across the portal, virtual exhibitions, educational tools, and immersive installations. The resulting identity provides a unified and recognizable framework that reflects MOMus’ role as a forward-looking cultural organization connecting heritage, audiences, and technology.