ALLSPICE | Michael Rakowitz & Ancient Cultures is the inaugural segment of a trilogy curated by NEON in collaboration with the Acropolis Museum, launching in May 2025. The exhibition juxtaposes Michael Rakowitz’s works with ancient artifacts, foregrounding themes of loss, displacement, restoration, and cultural memory through a powerful dialogic narrative. The exhibition identity and environmental design were conceived to harmonize contemporary art and antiquity contextualizing Rakowitz’s commissioned works alongside heritage objects in a space that acknowledges absence (notably that of the Parthenon sculptures) as meaning. Visual graphics, signage, and spatial communication were developed to ensure clarity, resonance, and emotional nuance, allowing visitors to navigate complex histories through balanced composition and thoughtful wayfinding.
Zagori Cultural Landscape
The visual identity for the Zagori Cultural Landscape project was designed to reflect the richness and diversity of the region’s heritage while celebrating its UNESCO designation. Drawing inspiration from the colorful, ornate interiors of Zagori houses, the palette employs vibrant tones that contrast with the stone architecture of the villages, symbolizing the coexistence of nature, tradition, and creativity. The logo was conceived as a unifying symbol, composed of 46 distinct shapes that represent the 46 settlements of the Zagori region and their enduring connections. This identity creates a flexible system that is both rooted in place and forward-looking, ensuring consistency across digital and print applications while conveying the cultural vibrancy of Zagori to a global audience.
Greek National Opera
The proposal for the visual identity of the Opera Club was developed as part of the Greek National Opera’s strategy to strengthen audience relationships and build a dynamic community of supporters. The logo represents a creative evolution of the institution’s existing emblem, maintaining design continuity with the overall identity while introducing a more personal and participatory character. The color system was designed to differentiate membership tiers with clarity and elegance, creating strong emotional resonance with audiences. Each color palette reflects a cultural journey, from the first encounter with opera to a deeper connection and long-term support of the institution. Geometric motifs derived from the logo extend the visual language, producing a unique and recognizable signature that conveys both exclusivity and collectability. The identity of the membership categories was conceived to express the philosophy and experience of each tier, ensuring visual differentiation while reinforcing the emotional bond between members and the Opera. Together, these elements form a flexible, sophisticated, and engaging visual system that embodies the Opera Club’s mission to foster participation, belonging, and continuity.
Penny Siopis. For Dear Life. A Retrospective
The accompanying publication for For Dear Life. A Retrospective was designed to extend the exhibition’s exploration of Penny Siopis’ oeuvre into a lasting reference. The design concept underscored the dialogue between image and text, balancing scholarly essays, archival material, and reproductions of works to mirror the artist’s layered and process-based approach. Typography, layout, and visual sequencing were carefully considered to ensure readability and accessibility while conveying the richness and nuance of Siopis’ artistic journey. In addition to design, printing production coordination oversaw image quality, paper selection, color accuracy, and finishing, ensuring the catalogue achieved both scholarly rigor and material refinement.
Greek National Opera – Opera Club
The proposal for the Opera Club of the Greek National Opera represents a new approach to the relationship between audiences and art. Rooted in the idea that every spectator experiences opera in a unique way, the program strengthens connections with the institution through a more personal and participatory framework. Under the title “Your Opera”, it acknowledges the contemporary audience’s desire to view art through their own lens, respecting individuality, aesthetics, and cultural references. Through the campaign “My Opera”, the diversity of personal experience is highlighted by showcasing people of different ages, interests, and expressions, illuminating the many ways opera can be lived. Opera Club thus creates an inclusive environment of active participation, cultivating a community that supports, evolves, and experiences opera as a dynamic and ever-shaping encounter.
Why Look at Animals?
The exhibition Why Look at Animals? A Case for the Rights of Non Human Lives, curated by Katerina Gregos, is a landmark presentation at the National Museum of Contemporary Art Athens (EMST), centering on animal rights, ethical relations, and ecological justice through art. Drawing inspiration from John Berger’s essay of the same name, the identity and design concept confronts the alienation, commodification, and systematic exploitation of non-human animals, making visible the invisible. Spanning multiple floors, the exhibition unfolds categories such as historical contexts of colonialism and industrialism, present-day urban and ecological realities, forms of animal activism, and forward-looking visions of interspecies creativity, humor, and empathy. Visual and spatial design elements were conceived to support this layered narrative, enhancing clarity, emotional impact, and ethical resonance, while providing visitors with a structured, immersive experience that bridges art, politics, and planetary care.
Growthfund
Website design and development for Growthfund, the National Fund of Greece, a holding company established in 2016 with the Greek State as its Sole Shareholder, represented by the Minister of Finance. Its mission, as the National Fund of Greece, is to play an active role in modernizing State-Owned Enterprises, to maximize the value of public property, to provide improved services to citizens and consumers, and to contribute to the national economy. Growthfund’s portfolio consists of its subsidiaries and participations in State-Owned Enterprises operating in key sectors of the Greek economy, such as Real Estate: Hellenic Republic Asset Development Fund (HRADF), Public Properties Company (ETAD), GAIAOSE, and TIF-HELEXPO, Energy: PPC, Transportation & Infrastructure: Athens International Airport, Transport for Athens Group, Corinth Canal (AEDIK), and 23 Regional Airports, Food Supply: CMT, CMFO, and Hellenic Saltworks, Technology: 5G Ventures (PHAISTOS), and Postal Services: Hellenic Post Group. The value of assets under management currently amounts to 5.5 billion, while the Group’s total workforce is over 25.000 people.
Portals catalogue
Catalogue design and production for NEON’s ambitious project, the transformation of the former Public Tobacco Factory, an iconic interwar building in the heart of Athens, into a new 6,500 square-metre cultural space. Founded by NEON and organized in collaboration with the Hellenic Parliament, the project commemorates the 200th anniversary of the Greek War of Independence as well as living through the pandemic. Inaugurating the new space, Portals is an international group exhibition curated by NEON’s Director Elina Kountouri and Pritzker Director of Museum of Contemporary Art Chicago Madeleine Grynsztejn that brings together 59 artists from 27 countries whose diverse cultural backgrounds offer a plurality of ideas underpinned by a shared aspiration to create a portal into a new, more humane and inclusive reality. Participating Artists: Nikos Alexiou, El Anatsui, Dimitrios Antonitsis, Kutlug Ataman, Kostas Bassanos, Vlassis Caniaris, Joana Choumali, Anastasia Douka, Eirene Efstathiou, Brendan Fernandes, Apostolos Georgiou, Jeffrey Gibson, Robert Gober, Vangelis Gokas, Sonia Gomes, Felix Gonzalez-Torres, Shilpa Gupta, Elif Kamisli, Kapwani Kiwanga, Panos Kokkinias, Chrysanthi Koumianaki, Jannis Kounellis, Louise Lawler, Glenn Ligon, Liliane Lijn, Maria Loizidou, Tala Madani, Teresa Margolles, Steve McQueen, Sidsel Meineche Hansen, Marisa Merz, Ad Minoliti, Alex Mylona, Nikos Navridis, Toyin Ojih Odutola, Duro Olowu, Maria Papadimitriou, Dimitris Papaioannou, Cornelia Parker, Adam Pendleton, Solange Pessoa, Francis Picabia, Gala Porras-Kim, Michael Rakowitz, Ed Ruscha, Dana Schutz, Paul Mpagi Sepuya, Elias Sime, Christiana Soulou, Do Ho Suh, Anna Tsouhlarakis, Alexandros Tzannis, Adriana Varejão, Erika Verzutti, Adrián Villar Rojas , Danh Võ, Daphne Wright, Myrto Xanthopoulou, Billie Zangewa.
Iannis Xenakis exhibitions
Graphic design for two exhibitions launched in 2023 by The National Museum of Contemporary Art, Athens (EMST). Sonic Odysseys was the first major comprehensive exhibition in Greece of Iannis Xenakis (1922-2001), the avant-garde composer, music theorist, architect, engineer, mathematician, and one of the most progressive creative thinkers and cultural practitioners of the second half of the 20th century. The exhibition was co-produced by EMST and the Philharmonie de Paris. The museum presented, in parallel, a second exhibition entitled Iannis Xenakis and Greece, which explores the controversial relationship with his ancestral homeland.
Dream on catalogue
Catalogue design and production for NEON’s exhibition Dream on at the former Public Tobacco Factory. The contemporary art exhibition that celebrates art in the public space is a collaboration with the Hellenic Parliament. Curated by Dimitris Paleocrassas, Art historian and consultant of the D.Daskalopoulos Collection, Dream On brings together large-scale installations from the D.Daskalopoulos Collection by Greek and international artists, as well as a newly commissioned work. The exhibition followed the announcement of the D.Daskalopoulos Collection Gift, presenting some of the most important works of the Collection which will then be donated to 4 museums in 3 countries over 2 continents (EMST, Tate, and jointly to the Guggenheim and MCA Chicago). This is the first time that a crucial mass of the large-scale works of the D.Daskalopoulos Collection will be exhibited in Greece, gathered in the open, freely accessible space of the former Public Tobacco Factory. Dream On features 18 large-scale installations by artists John Bock, Helen Chadwick, Abraham Cruzvillegas, Martha Dimitropoulou, Peter Fischli & David Weiss, David Hammons, Thomas Hirschhorn, Damien Hirst, Michael Landy, Maria Loizidou, Paul McCarthy, Annette Messager, Maro Michalakakos, Wangechi Mutu, Paul Pfeiffer, Alexandros Psychoulis, Matthew Ritchie and Anna-Maria Samara.